Conversion rate optimisation that wins more leads
Turn more of the traffic you already have into customers.
We find and fix what stops visitors converting, so every dollar of traffic works harder.
You're probably paying to send visitors to a leaky site
Most businesses pour budget into traffic, then lose the majority of it at the website. A small lift in conversion can change everything.
- Traffic that lands, looks, and leaves without enquiring.
- Redesigns based on opinion and guesswork, not evidence.
- Forms and checkouts that quietly lose people partway through.
- No testing, so nothing reliably improves.
We use evidence and testing to lift your conversion rate, so you get more leads from the same traffic.
Your complete CRO system
A complete CRO programme built to win more sales from the traffic you already have, tailored to your funnel. Management and ongoing optimisation are included as standard.
Strategy and research
We analyse your data and user behaviour to find where and why you lose people, so every change targets the leaks that are actually costing you real leads.
Conversion audit
A full review of your key pages and funnels to pinpoint the leaks, so we know exactly where your visitors drop off well before they ever get to enquire.
A/B and multivariate testing
We test changes properly so wins are real, not guesses, giving you more leads from the very same traffic you already pay good money to attract today.
UX and UI improvements
We remove friction and make the next step obvious, so more of your visitors take the action that turns them from a passing browser into a real enquiry.
Form and funnel optimisation
We tighten the steps where most leads are lost, so more of the people you worked so hard to attract actually make it through and convert into enquiries.
Reporting
Clear reporting on conversion rate and the leads you gain, so you can see exactly how much more your existing, hard-won traffic is now worth to you.
More sales from the traffic you already have
We find what is costing you conversions and fix it, then keep testing.
- 1
Audit and research
We analyse your data and user behaviour to find the biggest leaks, so we fix what is actually costing you sales.
- 2
Hypothesise
We prioritise the changes most likely to lift conversion, so effort goes to the highest-impact fixes first.
- 3
Test
We run controlled tests to prove what works, so gains are real and not a lucky bump.
- 4
Implement
We roll out winners and discard what does not, so your pages only keep what genuinely lifts results.
- 5
Report and repeat
You get clear reporting, then we keep compounding the gains week after week.
Why Multiplier Factor
Everything we do runs on our proven R.E.S.U.L.T.S. framework, an end-to-end system that takes you from reach to retention and makes growth repeatable.
Built for lead generation
We optimise for leads and revenue, proven with testing, not opinion-led redesigns.
Senior team on your account
Real specialists run your work, not junior account managers learning on your budget.
Total transparency
You see exactly what we're doing and what it returns. No black boxes, no jargon.
You own everything
All changes are made in your own site and stay with you, always.
Local and accountable
An Australian team you can actually get on the phone.
CRO questions, answered
What is conversion rate optimisation?
It is the work of getting more of your existing visitors to take action, through evidence and testing, rather than buying more traffic.
How much traffic do I need for CRO?
Testing works best with reasonable traffic, but even lower-traffic sites benefit from research-led fixes. We will tell you what is realistic in your audit.
How long until I see results?
Quick wins can land early. Reliable, tested gains usually build over a few months of structured testing.
Do you change my website?
Yes, with your sign-off, and always in your own site. We make evidence-based changes and measure the impact.
How do you measure success?
On conversion rate, leads and cost per lead, with clear before-and-after reporting.
Ready to get more from your traffic?
Get a free, no-obligation CRO audit. We will show you where you are losing leads and how we would win them back.