Lead generation strategy that turns spend into leads
A clear plan for growth.
We map the strategy, channels and budget that will generate qualified leads for your business, so you stop guessing and start growing.
Tactics without a strategy just burn budget
Most businesses jump between tactics with no plan tying them together. The result is wasted spend and no clear idea of what is working.
- Spreading budget thin across channels with no priorities.
- No target cost per lead, so success is undefined.
- Decisions made on hunches instead of evidence.
- No roadmap, so effort scatters and stalls.
We give you a clear, costed plan for generating leads, built on research and tied to your goals.
Your complete lead generation plan
A complete lead generation strategy you can act on, whether you run it yourself or with us, tailored to your business, market, and goals.
Market and audience research
We research your customers, demand and the way they buy, so your whole plan is built on how real buyers in your market actually make their decisions.
Competitor and channel audit
We review your competitors and existing channels to find the gaps and quick wins, so you know exactly where you can win more leads the fastest right now.
Funnel and journey mapping
We map the full path from first touch through to a closed lead, so you can see exactly where to invest and where your potential buyers currently drop off.
Offer and positioning
We shape a clear, compelling offer and the angle that sets you apart, so your whole plan is built on a reason for buyers to choose you.
Messaging and hooks
We define the words, proof and hooks that land with your market, so every channel and ad starts from a message that actually converts.
Brand voice document
We build an AI-ready brand voice guide, so your team and AI tools produce on-brand content at speed, consistent everywhere buyers meet you.
Channel mix and budget plan
We recommend where to spend and how much, so your budget goes to the channels most likely to bring you quality leads at the right cost per lead.
Measurement framework
We define your target cost per lead and how success is measured, so you can fairly judge every channel against the numbers that genuinely matter most.
Roadmap and priorities
A prioritised plan of what to do and in what order, so you act on the highest-impact work first instead of trying to do absolutely everything at once.
A clear plan to more qualified leads
We map your fastest path to growth, ready to run yourself or with us.
- 1
Discovery
We learn your business, goals and constraints, so the strategy fits what you can realistically run.
- 2
Research
We research your market, audience and competitors, so the plan is built on evidence, not assumptions.
- 3
Analysis
We audit your channels and find the opportunities, so we know where the quickest wins and biggest gaps are.
- 4
Plan
We build the channel mix, budget and roadmap, so every dollar has a clear job and a target cost per lead.
- 5
Present
We walk you through the strategy and next steps, so you leave with a plan you can act on straight away.
Why Multiplier Factor
Everything we do runs on our proven R.E.S.U.L.T.S. framework, an end-to-end system that takes you from reach to retention and makes growth repeatable.
Built for lead generation
Every strategy is built to generate qualified leads and tied to a target cost per lead, not vague brand goals.
Senior team on your account
Real specialists run your work, not junior account managers learning on your budget.
Total transparency
You see exactly what we're doing and what it returns. No black boxes, no jargon.
You own everything
The strategy is yours to keep and act on, with us or without us.
Local and accountable
An Australian team you can actually get on the phone.
Lead generation questions, answered
What do I actually get?
A clear, costed lead generation strategy: research, competitor and channel analysis, funnel mapping, a channel and budget plan, a measurement framework and a prioritised roadmap.
How long does it take?
Typically two to four weeks, depending on the depth of research and how many channels are involved.
Do I have to use you to execute it?
No. The strategy is yours to run with any team. Many clients choose us to deliver it, but there is no obligation.
How much does a strategy cost?
It depends on scope. We will quote clearly upfront after a short discovery conversation.
Is it worth it for a smaller business?
Yes. A clear plan stops smaller budgets being wasted, which is exactly when every dollar matters most.
What do you need from us?
A little time for discovery and access to your existing data and accounts. We handle the rest.
Ready for a plan that works?
Book a strategy session. We will start mapping how to turn your budget into a reliable flow of qualified leads.