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Multiplier Factor
Lifecycle Marketing

Marketing automation that follows up with every lead

Marketing Automation & Follow-Up

We build automated journeys and fast follow-up so every lead is worked the moment it arrives, without relying on memory.

Marketing automation that follows up with every lead

Slow, inconsistent follow-up is quietly losing you sales

Leads go cold fast. The business that responds first usually wins. Manual follow-up cannot keep up, so good leads slip away.

  • Follow-up that depends on someone remembering.
  • Hours-long or days-long response times that lose hot leads.
  • Leads that go cold with no nurture to bring them back.
  • No speed-to-lead system, so the fastest competitor wins.

We build automation that follows up instantly and nurtures every lead, so none fall through.

What's included

Your complete automation system

A complete automation system built so every lead is followed up and nurtured, tailored to your leads and how they buy.

Strategy and research

We map your leads and the journeys they need, then plan the triggers and timing, so every enquiry is followed up and nurtured without anything slipping through.

Journey mapping

We design the automated paths from enquiry to customer, so each lead is guided through the right steps without your team having to chase them manually.

Automation build

We build the flows across email, SMS and your CRM, so all your follow-up runs reliably in the background and no real opportunity is ever left to chance.

Speed-to-lead and appointment setting

Instant follow-up and booking workflows, so hot leads are contacted within minutes, while they are still genuinely interested and ready to talk to you.

Lead scoring

We prioritise the best leads, so your team spends its time on the people most likely to buy from you instead of chasing absolutely everyone equally.

Reporting

Clear reporting on follow-up, conversion and leads recovered, so you can see exactly how much extra revenue your automation is quietly bringing back in.

Our process

No lead left waiting

We build the follow-up and nurture that turns more leads into customers.

  1. 1

    Strategy and research

    We map your leads and the journeys they need, so the right message reaches them at the right moment.

  2. 2

    Design

    We design the automated paths and triggers, so follow-up happens the instant a lead acts.

  3. 3

    Build

    We build the flows across your tools, so everything runs together instead of in disconnected pieces.

  4. 4

    Launch

    We go live with speed-to-lead in place, so no enquiry waits long enough to go cold.

  5. 5

    Report and refine

    You get clear reporting, then we keep improving what converts.

Why Multiplier Factor

Everything we do runs on our proven R.E.S.U.L.T.S. framework, an end-to-end system that takes you from reach to retention and makes growth repeatable.

  • Built for lead generation

    We automate follow-up to convert more leads into customers, not to send more generic messages.

  • Senior team on your account

    Real specialists run your work, not junior account managers learning on your budget.

  • Total transparency

    You see exactly what we're doing and what it returns. No black boxes, no jargon.

  • You own everything

    Your automations, data and tools stay yours, always.

  • Local and accountable

    An Australian team you can actually get on the phone.

FAQ

Marketing automation questions, answered

What can actually be automated?

Lead capture, instant follow-up, appointment booking, nurture sequences, reminders and re-engagement, across email, SMS and your CRM.

Which tools do you use?

We work with the major CRM and automation platforms and build in whatever you use or recommend the best fit.

What does speed-to-lead mean?

Contacting a new lead within minutes, automatically. It dramatically lifts conversion because the business that responds first usually wins.

Will automated messages feel robotic?

Not the way we build them. They are personalised and well-timed, so they feel prompt and helpful rather than spammy.

Does it work with my CRM?

Yes. Automation sits on top of your CRM and connects your lead sources and follow-up.

Get Started

Ready to stop losing leads to slow follow-up?

Get a free, no-obligation automation audit. We will show you where leads go cold and how we would follow up with every one.