Performance creative that lowers your cost per lead
Performance Creative
Ads built to convert, not just to look good. We create the static and video ads that make your campaigns work, built around what actually drives leads.
Creative is the biggest lever on ad performance, and the most neglected
You can target perfectly and bid well, but weak creative still kills results. It is the single biggest driver of cost per lead.
- The same tired ads running for months with no testing.
- Creative that looks nice but says nothing and sells nothing.
- No steady stream of fresh angles, so performance fatigues.
- Design handled separately from the people running the ads.
We build performance creative as a system: fresh angles, tested constantly, made to convert.
Your complete creative system
A steady supply of performance creative built to convert, tailored to your audience and offers.
Strategy and research
We research your audience and offers and define the angles worth testing, so creative is built on what actually moves buyers, not opinion or guesswork.
Concepting and angles
We develop a range of hooks and angles built to test, not just one safe idea, so you find the messages that win you leads at the lowest possible cost.
Static design
Scroll-stopping image and carousel ads for paid social and display, all built to earn attention and turn it into clicks and real, qualified enquiries.
Video and UGC
Short-form video and user-style content built for feed performance, so your ads hold attention and drive action where your audiences scroll the fastest.
Testing and iteration
We test systematically and double down on the winners, so your creative keeps improving and your cost per lead keeps coming down steadily over time.
Asset handover
You receive organised, editable files you own, so you keep full control of all the creative and can reuse the proven winners across your channels.
Fresh creative that keeps campaigns winning
We produce the angles and formats that convert, and keep them coming.
- 1
Strategy and research
We research your audience and offers and define the angles to test, so creative is built on what moves buyers.
- 2
Concept
We develop hooks and scripts built for performance, so ads stop the scroll in the first seconds.
- 3
Produce
We design and produce static and video assets, so every channel has fresh creative to run.
- 4
Test
We test angles and formats in-platform and read the data, so winners are proven, not assumed.
- 5
Iterate
We refine winners and retire what fatigues, so performance holds instead of fading.
Why Multiplier Factor
Everything we do runs on our proven R.E.S.U.L.T.S. framework, an end-to-end system that takes you from reach to retention and makes growth repeatable.
Built for lead generation
Every concept is built to drive leads and tested against real performance, not signed off on taste alone.
Senior team on your account
Real specialists run your work, not junior account managers learning on your budget.
Total transparency
You see exactly what we're doing and what it returns. No black boxes, no jargon.
You own everything
Your creative files and assets are organised, editable and yours to keep, always.
Local and accountable
An Australian team you can actually get on the phone.
Performance creative questions, answered
What do we actually get?
A steady supply of tested static and video ad creative, built around angles proven to drive leads, plus the editable files.
How many concepts do you produce?
It depends on your spend and pace, but we always build to test several angles rather than betting on one idea.
Do you do both video and static?
Yes. We produce both, including user-style video, and match the format to the platform and goal.
How does testing work?
We run concepts against each other in-platform, read the performance data, then scale winners and replace what fatigues.
Who owns the files?
You do. We hand over organised, editable assets that are yours to keep.
Ready for creative that actually converts?
Get a free, no-obligation review of your current ad creative. We will show you what is holding performance back and how we would fix it.