Attribution and measurement that ends the guessing
See which channels really drive your leads and revenue.
We build measurement that shows what's actually working, so you invest where it pays.
Last-click reporting is making you spend in the wrong places
Most businesses judge channels on the last click, which hands all the credit to the final step and hides what really drove the lead.
- Channels that assist leads getting no credit and getting cut.
- Data siloed across platforms that never agree.
- Over-investing in what looks good, under-investing in what works.
- Big budget decisions made on gut feel.
We give you a clear, trustworthy view of what drives leads and revenue, so every dollar goes further.
Your complete measurement system
A measurement framework built to help you understand and trust what drives your results, tailored to your channels and how you sell.
Strategy and research
We define the questions your measurement needs to answer, so every dashboard and model is built to guide real budget decisions, not just vanity reporting.
Measurement framework
A clear framework for how you judge channels and campaigns, so the whole team agrees on what good looks like and where your best leads truly come from.
Attribution modelling
Models that fairly credit the channels that assist and drive leads, so you invest in what genuinely works instead of whatever simply gets the last click.
Data integration
We bring your ad, web and CRM data into one trustworthy view, so you can finally see the full journey from the first click right through to a closed lead.
Dashboards
Live dashboards that show what matters at a glance, so you spot what is working and where to act fast without digging through endless, messy spreadsheets.
Ongoing analysis
Regular insight on where to shift budget for more leads, so your spend keeps moving towards the channels that are delivering you the very best return.
Finally know what's actually working
We connect the data so every result traces back to a source you can trust.
- 1
Audit and plan
We review your data and define a measurement framework, so everyone agrees what a lead and a sale really are.
- 2
Integrate
We connect your platforms into one source of truth, so your numbers stop disagreeing across tools.
- 3
Model
We apply attribution that reflects the real buying journey, so credit lands where it is genuinely earned.
- 4
Visualise
We build dashboards you can act on, so the data points to a decision, not just a chart.
- 5
Advise
We give ongoing guidance on where to invest, so your budget follows what actually drives revenue.
Why Multiplier Factor
Everything we do runs on our proven R.E.S.U.L.T.S. framework, an end-to-end system that takes you from reach to retention and makes growth repeatable.
Built for lead generation
We measure everything against leads and revenue, so the picture reflects business outcomes, not platform vanity numbers.
Senior team on your account
Real specialists run your work, not junior account managers learning on your budget.
Total transparency
You see exactly what we're doing and what it returns. No black boxes, no jargon.
You own everything
Your data, dashboards and setup stay in accounts you own, always.
Local and accountable
An Australian team you can actually get on the phone.
Attribution questions, answered
What is marketing attribution?
It is how you credit the channels and touchpoints that lead to an enquiry or sale, so you know what is really driving results.
Which attribution model should I use?
It depends on your sales journey. We will recommend a model that fits, rather than relying on last-click by default.
Do I need lots of data for this?
More data helps, but even smaller businesses benefit from moving beyond last-click and unifying their reporting.
How is this different from GA4?
GA4 is one source. We bring it together with your ad and CRM data and apply attribution that reflects the whole journey.
Who owns the dashboards and data?
You do. Everything is built in tools and accounts you own.
Ready to invest with confidence?
Get a free, no-obligation measurement audit. We will show you what your current reporting hides and how we would fix it.